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July 23, 2025 at 5:35 PM

The Irony of Rising Steel Prices

The Irony of Rising Steel Prices

When Higher Costs Don't Spark Demand

Updates From This Week 

When Higher Costs Don't Spark Demand

It's a curious economic paradox: usually, when you raise prices, demand dips. Unless, of course, you're a luxury brand like Louis Vuitton, where scarcity and high cost only seem to fuel a frenzy. But can the same logic apply to something as fundamental as steel? Recent moves by US mills suggest they might be trying to find out.


The Price Hike Paradox


Despite flat scrap prices, ongoing complaints from rebar buyers about soft demand, and the fact that US steel prices are already among the highest globally, domestic mills have announced price increases. We're talking $60 per short ton for rebar and $20 per short ton for wire rods. Why the bold move? In essence, because they can.


With import competition severely hampered by a hefty 50% tariff, domestic producers face fewer constraints. This allows large US steel mills, under pressure to boost their bottom lines, to raise prices and accumulate profits. The hope, of course, is that these accumulated funds will be reinvested into modernizing steel making facilities, benefiting the industry in the long run. However, the immediate impact is that everyone in the US pays a bit more for construction and steel.


Construction Feels the Squeeze


The timing for such price hikes couldn't be more challenging for the construction sector. Activity is down across the board, and the triple threat of high interest rates, uncertain labor costs, and fluctuating building material prices is already dimming any hope of a significant rebound this year. Piling on more material cost increases simply won't stimulate demand.


A Tale of Two Coasts: Regional Disparities


While the price increases are national, the reality on the ground for steel demand is far from uniform. The rebar market, for instance, shows a significant East Coast/West Coast divide. The East Coast remains relatively strong with low rebar inventories, suggesting steady demand. In stark contrast, the West Coast is noticeably flat. Mills will undoubtedly need to offer concessions in these slower regions to maintain market share, highlighting the fragmented nature of current demand.


Even the Gulf region has seen a pickup in spot prices, as importers attempt to capitalize on domestic price increases, especially with some incoming shipments facing losses due to the unexpected 50% tariff increase.


Wire Rods: Cooling Down


Wire rod demand is also experiencing a slowdown. While imports initially did a commendable job of filling the void left by the Liberty Steel shutdown, keeping wire drawers supplied, Liberty is now back in production. Meanwhile, Canadian and Mexican mills continue to struggle under the 50% tariff handicap, leading to significantly reduced volumes from these key trading partners. This keeps the overall market on the tighter side, but depending on the flow of incoming vessels, import opportunities might actually dwindle for the rest of the year.


What Does This Mean for the Market?


The current scenario paints a complex picture for the long products market. While domestic mills are seizing an opportunity to improve profitability, the broader economic conditions, particularly in construction, suggest that these price increases are unlikely to be driven by robust demand. Instead, they reflect a market distorted by trade policies and a strategic move by producers to leverage their protected position. The question remains: how long can prices climb on the back of constrained supply rather than genuine, widespread demand?

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From our content partner, SteelOrbis

US import long steel pricing steady to lower as low demand, tariffs, cloud long steel market outlook

Thursday, 17 July 2025 21:04:50 (GMT+3) San Diego

 

US import rebar and wire rod pricing continued steady to down this week on a combination of continued uncertainty over approaching country-specific reciprocal tariffs and amid reports of limited demand for imports, market insiders told SteelOrbis.

 

Like a week before, insiders told SteelOrbis demand for import material remains limited following the June 4 implementation of 50 percent steel tariffs, while uncertainty among steel importers remains heightened with many buyers and sellers sidelined pending an extended Aug. 1 deadline for affected countries to re-negotiate their current reciprocal tariff levels with the US Department of Commerce. 


This week, US President Trump sent personalized letters to the US’s major steel trading partners, Brazil, Canada, Mexico and South Korea. In those documents, tariff rates to take effect Aug. 1 were announced at 50 percent for Brazil; Canada, 35 percent; Mexico, 30 percent; and South Korea, 25 percent. 


Importers facing higher delivered costs amid ongoing 50 percent Section 232 steel tariffs, report few buyers as of yet willing to accept their higher offers versus domestic material, even as domestic long steel prices continue to moving higher since tariffs went into affect. 


This week, steel maker Nucor announced that it would be increasing its published prices for wide-flange beams, standard beams, channels, MC’s,” angles, and piling products between $40-60/ton ($2.00-3.00/cwt.) effective with new orders received on Monday July 14. All confirmed orders as of the close of business on July 11 were to be price protected if shipped before Aug. 2, Nucor said. Steel maker CMC also announced a $4.00/cwt., size extra price increases for #3, #14, and #18 rebars. “Those sizes are are least productive for mills to produce, that’s why they’re charging an extra,” remarked the Gulf Coast steel insider. 


“Imports are struggling, with traders purchasing hand to mouth as a result of continued uncertainty over tariffs,” remarked the Gulf Coast long steel importer. “Markets are not all that active, and as a result, we’re seeing a lot of tire kicking going on because nobody wants to buy too much given the current situation.” 


On the US Gulf Coast, even as reported high pre-tariff inventory continues to be drawn down, import rebar on a loaded truck basis vicinity Houston is offered steady at $39.50-40.50/cwt., unchanged versus a $39-41/cwt., market the week before. “We’re seeing a higher lows and a lower high on the market this week, which signals that the market is looking for direction,” said another Midwest long steel insider. 


“We’re still hoping that Canada and Mexico will receive special treatment on steel from the Trump administration on tariffs before the Aug. 1 deadline, so very little is happening right now,” the Gulf Coast insider added. 


Insiders reported rebar inventory from Mexico staged in Texas on a loaded truck basis is offered unchanged on the week at $39.50-42.50/cwt., still little changed versus previous $40.00-$42.00/cwt., workable trading ranges reported several weeks earlier to SteelOrbis. 


“The tariff environment, unfortunately, is limiting pricing flexibility and increasing risk premiums, even as overall volume availability remains manageable for now,” said one Mexican import insider that sells into the US. “For now, we’re seeing a market defined by uncertainty and patience,” he added. “We’re advising our customers to maintain flexibility and avoid overextending inventories.” 


In the import wire rod segment, pricing moved lower as local demand flags and domestic wire rod output appears to be improving from the Peoria, Illinois-based Liberty Steel wire and rod plant, insiders said. This week’s workable import trade offers are heard on a loaded truck basis at $43.50-44.50/cwt., off from $45-46/cwt., one week earlier.


Some insiders predict US steel prices could move sharply higher in August as reduced imports from key steel suppliers to the US begin to impact local markets.


According to US Commerce Department Steel Import Monitoring and Analysis statistics aggregated by the Washington-based American Iron and Steel Institute (AISI), in the first half of this year, the three largest suppliers of imported steel to the US were Canada (2.77 million tons), Brazil (nearly 2.59million tons) and Mexico (1.7 million tons).

 


US domestic rebar is up slightly while wire rod stays flat

Thursday, 17 July 2025 20:45:05 (GMT+3) San Diego

 

US domestic rebar is up slightly this week while wire rod stays flat, and scrap is flat to lower as we approach August. According to the official statement, CMC Reinforcing Steel Mills has announced a $4/cwt ($80/nt) increase in its extra sizes for #3, #14, and #18 reinforcing bars effective for shipments from July 31 and onwards, causing a slight increase for rebar until the market fully accepts the price increase.


In the weekly rebar spot markets, domestic supply on an FOB mill basis was assessed with most transactions noted at $41.50-42.50/cwt, ($830-850/nt or $915-937/mt), on average $42.00/cwt, ($840/nt or $926/mt), up by $0.50/cwt, ($10/nt or $11/mt), from seven days ago.


In the domestic wire rod market, most transactions were reported this week at $46.50-47.50/cwt ($930-950/nt or $1,025-1,047/mt), or an average of $47.00/cwt ($940/nt or $1,036/mt), unchanged from seven days ago. Liberty Steel remains active this week as well.


“The market is still very quiet this week,” said a SteelOrbis insider. “Not many have a hyper drive to do business right now due to summer vacation and holiday,” he continued.

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